Retargeting? Remarketing?

Retargeting? Remarketing? It's all in the cookie.

Image of sponsored ad for Kirkus reviews on facebook

Ads following you?

I am sure you have noticed that you are on one site and then next thing you know the very thing you were looking at starts showing up as "Sponsored Ads" on other websites you visit. Facebook is a prime example of where ads follow me.

I had just been looking at where I could get a review of my book, you know the one I've been talking about writing since forever? Well, since I encourage myself to dawdle and delay and not actually WRITE, it seemed a good idea to look at how to get a Kirkus review for my non-existent book.

Retargeting or remarketing, regardless of what you call it, it seems creepy to me.

Interest-based advertising

This is the world of interest-based advertising apparently. You show an interest in something and then pay the price afterwards. Everywhere that Google Ads are served is fair game to give you that "nudge" to buy.

I went on to my google Ads Settings to take a look, and apparently, my "interests" were still set to the default - which is EVERYTHING. Yikes! I made quick work to remove my "interests", like "water sports", and "men's interests", etc.

If I want to look at something, I'll just go ahead and look at it, I really don't need to facilitate having ads served up to me.

But I should really get back to writing actual stories. Or even just one.

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